May 22, 2024

UNITED STATES: Elon Musk, the CEO of X (previously often known as Twitter), introduced on Friday the approaching launch of two distinct tiers of premium subscriptions.

Musk, who assumed management of the platform in October 2022, is taking important steps to bolster income streams after a tumultuous interval marked by layoffs and the dissolution of content material moderation groups.

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The primary tier gives customers a lower-cost subscription with entry to all options however retains advert shows. The second, pricier choice offers an ad-free expertise for subscribers. 

Whereas particular particulars in regards to the subscription plans weren’t divulged, a current take a look at case in New Zealand and the Philippines imposed restrictions on non-subscribers, limiting them to “read-only” actions reminiscent of viewing posts, watching movies, and following accounts.

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This initiative, dubbed the “Not a Bot” subscription mannequin, goals to fight spam, manipulation, and bot exercise on the platform. Musk acknowledges that the platform’s income has suffered, attributing this to strain from activists on advertisers.

Just like different main tech platforms, reminiscent of YouTube and Netflix, X is exploring a hybrid strategy, providing each ad-supported and subscription-based fashions.

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Whereas YouTube shares a portion of its subscription income with content material creators, it stays undisclosed whether or not content material creators on X will likely be compensated within the ad-free subscription fashions.

Musk beforehand launched the blue verify subscription service at $8 per 30 days, together with discounted promoting charges for corporations. Nonetheless, criticisms over lax content material moderation led to advertisers changing into apprehensive about their advertisements showing alongside inappropriate content material.

Latest scrutiny of X by the European Fee underscores the challenges confronted by the platform. The investigation goals to evaluate its compliance with new tech rules regarding unlawful and dangerous content material, significantly within the wake of disinformation surrounding Hamas’ assault on Israel.

With these new premium subscriptions, X is poised to chart a contemporary course within the realm of social media, providing customers larger customization and advertisers a extra managed surroundings for his or her content material. The success of this endeavour might very properly form the way forward for on-line interplay.

Additionally Learn: EU Points Warning to Elon Musk Following Excessive Disinformation Charges on Twitter